When racing activity around the world came to a sudden halt in 2020, our founder faced a challenge shared by countless motorsports enthusiasts: how do you continue competing when the track is no longer available?

Like many racers, he turned to sim racing. However, finding quality equipment was difficult. Most products were expensive, difficult to source, or shipped from overseas with long wait times.

Rather than settle for the available options, he decided to build his own custom sim racing rig.

What began as a personal project quickly became something more and eventually became the foundation of Sim Swag Technologies.

In 2024, our founder launched The Racing Hour™, a channel dedicated to showcasing the competitive side of sim racing.

Through countless hours of racing and connecting with the community, one thing became clear: drivers needed innovative products that combined performance, comfort, and value.

That realization led to the development of the world's first sim racing sock. After 11 prototypes and over a year of refinement, the SS-1G was born.

Our company had several wins during this year:

• Final SS-1G prototype completed
• Manufacturing secured
• First production run
• First customer orders shipped

In January, Sim Swag began a partnership with Envy SimSports Racing League.

In May, we offered our very first Sim Swag Cup Series, a sim racing contest on the i-Racing platform with cash payouts along with trophies for podiums and wins.